TOTAL FLOOR COVERING FLOORSCAPES RETAILER
OF THE YEAR FOR THE NORTH CENTRAL REGION
DALTON, Ga. Dec. 6, 2011 Total Floor Covering was recently recognized as one of the leading retail stores in the flooring industry. Mohawk named Total Floor Covering FLOORSCAPES Retailer of the Year for the North Central region. Owner Shane Lathrop was recognized before industry leaders and his retailer peers Saturday night, at the prestigious Mohawk aligned retailer gala in Nashville, Tennessee.
"It's an honor to join the distinguished circle of retailers who have received this recognition," said Lathrop. "We pride ourselves on being a reputable local business that always puts the customer's needs first, and we are delighted that Mohawk recognizes our efforts. We make every decision with the people of Fox Valley in mind. We are invested in this community, and as your local flooring provider, we want all of our customers to feel like they are part of Total Floor Covering family."
Mohawk uses various criteria to identify its Regional Retailers of the Year, including increased business, excellence in promoting the store, as well as an ongoing commitment to training, store standards, brand building, merchandising, installation ideas and community involvement.
"Total Floor Covering sets the quality standard for a retail flooring business," said Jenny Nichols, director of retail marketing at Mohawk. "Their associates are experts in all aspects of flooring, including product, style, design and installation. We are so proud of their outstanding accomplishments and much deserved success. Total Floor Covering is an asset to the Fox Valley community."
Total Floor Covering first partnered with Mohawk in 2004, to offer customers the most innovative flooring products at a fair price. As a Mohawk FLOORSCAPES retailer, Total Floor Covering delivers a shopping experience that is fun for the entire family and tailored to each customer's specific needs.
"We work hard to make sure that are customers are 100 percent satisfied from start to finish," added Lathrop. "That's the benefit of shopping local. You're my friend and neighbor. I value your business, and we want you to come back and see us the next time you need new flooring."